Solar on steroids
expands into the US market
expands into the US market
Solar on steroids grew 6,112% in 2025, dominating the UK market and generating tens of millions in sales for 40+ solar installation partners. Now, its time to put US solar installers on steroids.
Company background
Solar on steroids shoot, edit & run high-production Facebook ads campaigns.
- Based in Manchester, UK
- Meta Ads specialists (TikTok soon)
- Two-year stint without losing a single client
- Full-time team of 20+ (14 full time video editors)
- Managing £200k/mo+ in renewables advertising spend
- Courier Brand Marketing & Social Media award winners (w/ AJ Renewables)
- Working with 44 installers, multiple top 10 UK, the #1 in Ireland & the #1 in Northern Ireland
US Expansion
We've made tens of millions for UK solar companies and become the #1 recommended renewables marketing agency in the country.
We foresee that US homeowners will engage with our strategy even more than people in the UK.
In light of the "Big Beautiful Bill", our timing to enter the market could not be more perfect.
We've been able to generate unbeatable results with zero government incentives, tax credits or external support. We can help US solar installers maintain their scale, margins & growth, despite the recent changes.
How are we going to do it?
Cohort #1
We are flying out to the US on 19th April and coming back to the UK on 8th May.
We'll be launching 10-15 installers on our model over a 3-4 week period.
Week 1 (13 Apr - 19 Apr): Delaware / New Jersey / Pennsylvania
Week 2 (20 Apr - 26 Apr): Newark / NYC Area / Connecticut / Massachusetts
Week 3 (27 Apr - 3 May): Manhattan / Long Island / New Hampshire / Vermont / Maine
Week 4 (4 May - 8 May): Illinois / Indiana
Week 2 (20 Apr - 26 Apr): Newark / NYC Area / Connecticut / Massachusetts
Week 3 (27 Apr - 3 May): Manhattan / Long Island / New Hampshire / Vermont / Maine
Week 4 (4 May - 8 May): Illinois / Indiana
Booking your spot
We are looking to speak with US solar installers who may be interested in a new, creative, scalable and fully attributable style of marketing.
Over a call, we'll take you through the whole strategy and the results it has derived in the UK market.
We will then book your spot, with a 50% down payment on your setup fee, and begin planning your shoot (more details below).
Significant referral incentive
Our best decision in the UK market was partnering exclusively with Solar installers who were ambitious, had great reputations and were a genuinely good fit for our services.
The majority of those were referred by other clients.
We want to replicate this effect in the US, therefore any installer that signs on with us, will receive 20% off their setup fee, as will the company they refer, for every company they refer (unlimited).
(5 referrals sign on, your setup fee is written off).
The setup fee will be significantly reduced as the launch costs will be split between 10-15 installers.
20%
Off for you
For each successful referral.
20%
Off for your referral
Upon signing up.
Part 1: Turning your customers into your sales team
Authentic video testimonials
We'll help US installers collect authentic video testimonials from their customers with a bespoke web app opens your camera on your phone or laptop.
These assets are intentionally rough around the edges and feel far more authentic than pre-arranged interview case studies, that I've come to call "gun-point testimonials".
This forms a foundational retargeting layer to our advertising campaigns, with prospects being shown your raving customers at a high frequency both before & after they enquire.
These ads play a more important role in increasing sales conversion rate, than in just lead generation.
Part 4: Measuring impact and optimising for sales
Bespoke attribution & reporting solution
Most agencies just report on Cost Per Lead (CPL) - but thats not even half of the picture.
What you really care about is Cost Per Sale/Acquisition (CPA). We feed leads into your CRM automatically but also feed updates OUT of your CRM automatically into our reporting suite.
Allowing us to make decisions on your campaign based on sales data, rather than just lead data, and to report back to you the true financial return on investment from advertising with us.
Above is a real example from AJ Renewables, from January's leads alone, at the time of writing (16th Feb 2026), they have quoted £1.5M and sold £307,240 directly from our campaigns. That is including campaigns being off for the first week of Jan.
To achieve this, they spent £13,750 on ads, giving them an overall return on investment of 22x.
We aim for a return on revenue of 20x or more, and a return on profit of 5x or more.
You can see that we can identify exactly which advertisement generated each and every sale. This is why we are trusted to manage £200,000 in advertising spend each month and individual accounts spending over £60k per month.
Part 5: Expected outcomes
The best track record of any UK renewables marketing agency
The majority of our campaigns are operating at over 20x return on revenue and over 5x return on profit. We have a few campaigns that have broken the 100x ROI mark and many others that sit between 50x and 100x ROI.
We generated our clients tens of millions in sales in 2025 and are aiming to generate £100M across our client portfolio inside of 2026. Solar installers based in the US will form a large portion of this.
